01 · Capture
Cinema-grade capture
ARRI cinema cameras and real-time tracking on our own stage.
First Hybrid Virtual Production and AI Studio
From virtual production to AI hybrid production.
A studio built on AI trained exclusively on our own audiovisual production data. Every production becomes a reusable asset: licensed talent, managed likeness rights and proprietary data, so clients create, localise and scale faster without losing control of quality, brand or IP.
The future of premium content is not full AI. It is human-created, AI-enhanced.
Real production+ Virtual production+ Generative AI= Hybrid AI
HeroStage plate / finished composite · own productionPlaceholder · final cut pending
12
Years operating
9
Countries active
100k+
Minutes produced
4
Continents
Studioall four are MR Factory’s own figures. Group and market figures appear further down this page, labelled as such.
What we do, in one look
From a green screen shoot to a world nobody can tell wasn’t real.
Drag to see the same shot move through our process, then watch what AI adds on top. Six frames, one shot: raw chroma capture, full virtual production composite, and the leap AI makes possible on top of it.
01 / MethodLayer · Doc
6 stages
Stage 06 · AI-enhanced finalLocation, light and integration generated on top. Own production, provisional frame.
The stack
Any studio can buy this stack. Nobody else can train on our footage.
We build on NVIDIA’s real-time rendering and Unreal Engine’s virtual production core. Then we do what neither of them can do: train AI exclusively on what we shoot.
One of the first European studios to combine a real physical production stage with proprietary AI trained exclusively on its own footage. The studio is the dataset: every shoot becomes training data no one else can access.
02 / StackLayer · Footage
4 steps
02 · Real-time
Real-time rendering
Unreal Engine and NVIDIA RTX power what the camera sees, live, on set.
03 · Training
MR FACTORY
Proprietary AI training
Models trained exclusively on our own footage, never on the open internet.
04 · Render
Photoreal output
OTOY’s Octane and NVIDIA neural rendering deliver the final image.
Built on · tools and manufacturers we produce with
The stack is shared. The dataset is ours.
AI Studio · MR Factory
One engine. Three products in the market.
Every AI-native capability we build lives here, trained exclusively on our own production data and never on the open internet. Three products run on it today: in-content advertising, official talent twins and hybrid AI production. ICA was the first to reach the market.
03 / AI StudioLayer · Doc
3 products
ICA · In-content advertising
In-content advertising. Fully AI-generated. Fully yours.
Product placement inside drama series: cast, staged and produced end to end in one tool, with output the brand can actually own.
End to endDefensible IPTrue digital twins
UI 01AI Studio · ICAPending
Product interface in use, no client data visible
Where to go next
One studio. Five ways in.
01AdvertisingProduction, always-on digital talent and cinematic-grade doubles for agencies and brands.02CorporateThe same trained models on owned channels: communication, brand platforms and compliance training.03Film and TVVirtual production and proprietary AI applied to scripted content, not just to the advertising inside it.04AI StudioThe engine itself, and the three products running on it today.05MR BoxThe production system installed and operated by broadcasters and studios. Four stages run it today, with their square metres and teams.
Already in production
Real clients. Real output.
04 / ProofLayer · Footage
3 active
CASE 01Mediaset España · AROn air
Mediaset España
AR integration in live news broadcasts. Ongoing managed service deployment, and our anchor client for the broadcast vertical.
CASE 02Moeve · corporatePending
Produced corporate piece or brand avatar
Moeve
AI Studio as a managed service. Ongoing corporate content production on an active retainer.
CASE 03Streaming platformPending
Frame from the series, stage or final composite
Global streaming platform
Virtual production for a flagship original series. ARRI-grade output at broadcast compliance.
Clients and collaborators
Who we have produced for.
Grouped by the relationship, because an agency we produce through is not the same as a brand that hires us directly.
05 / ClientsLayer · Doc
47 names
Agencies · 9
Production companies and broadcasters · 22
Brands · 16
Strategic partners · at group level
We name our partners. The terms of each agreement are not published.
400+
Employees
Group
1B
Reach per month
Group
3,000
Advertisers
Group
$500B
Advertising market
Market
Group figures belong to Whisper World, the parent company, not to the studio. The market figure is a third-party estimate.
Studio
Let’s make something together.
Budget pressure is real. So is the efficiency opportunity. We know how to do both without sacrificing creative quality.
06 / ContactLayer · Footage
Reply in 48h
- hello@mrfactory.ai
- Studio
- C/ Isaac Newton 5, 2ª planta
Parque Tecnológico de Madrid
28760 Tres Cantos, Madrid - Company
- Multimedia Resources, S.L.U.
Part of Whisper World Pte. Ltd. - Visit
- The stage is visitable. Ask for a slot and come see a shoot.