Film and TV · MR Factory
The first European studio to combine virtual production with AI trained on its own footage. Real cast and real sets for what the story rests on. AI trained exclusively on our own footage for everything else, at a scale a shoot alone cannot reach.
Why now
01 / Why nowLayer · Doc
3 shifts
EU AI Act transparency obligations apply from 2 August 2026, with fines of up to €15M or 3% of global turnover. Machine-readable labelling for synthetic content follows in December 2026. Our model trains entirely on our own footage, with a documented chain of title.
Mass-produced AI content is losing monetisation across major platforms. Human-led production enhanced with AI remains fully permitted and monetisable.
Younger audiences are increasingly sceptical of visibly AI-generated content: it reads as cheap. A season built on real performances holds up in a way full-AI content does not.
Studio estimatea 30 to 50% cost reduction on fiction production versus a traditional shoot, at 95% quality parity. Independent third-party validation is in progress.
The problem
02 / The problemLayer · Footage
Both ceilings
Full AI, on its own
Faces drift between shots, continuity breaks across a scene, and output with no human authorship behind it carries no real copyright. Fine for a single clip. It does not hold up across a season.
Our approach: hybrid
Real actors and real sets for what carries the story. AI trained on our own footage handles the rest, at scale, without losing consistency, ownership or quality.
Proven, not piloted
03 / BroadcastLayer · Doc
Longest running
Augmented reality graphics integrated directly into live television. Our longest-running line, in active production with a national broadcaster, and the source of most of our inbound reputation in this sector.
Hybrid AI production
The same production, from script to delivery, with AI trained exclusively on what we shoot at every stage.
04 / MethodLayer · Footage
4 phases
01 · Pre-production
AI drafts storyboard, casting options and locations.
02 · Real capture
Shot ARRI-grade, exactly as on any production.
03 · AI layer
Crowd, atmosphere and repetitive shots, generated from our own footage.
04 · Agentic post
Continuity checks and delivery, orchestrated end to end.
What compounds
Training is the heart of this. Every shoot becomes a reusable asset for the next season, not a one-off cost.
05 / LibraryLayer · Doc
Compounding
Capture
Training
The flywheelevery production deposits into this library and every next season draws from it, lowering cost and raising consistency each time. That is the difference between renting capacity and owning it.
For your cast
A real actor’s official digital twin, their image, their voice, their way of being, that only acts when they say yes. Built for the problems a season actually has.
06 / DoublesLayer · Footage
Consent gated
A returning character stays consistent even when scheduling, ageing or availability would otherwise force a recast or a reshoot.
The same performance in another language, voice and lip movement matched to the actor, without a second shoot.
Complex or high-risk shots and cameo appearances produced without blocking weeks of the actor’s schedule.
Every use requires the actor’s documented consent, with a defined scope and duration, approved by them piece by piece. Generation itself requires both the actor’s key and ours: neither of us can act alone.
How we work with you
07 / Ways inLayer · Doc
3 formats
A single episode or short, so you see real output before committing to a larger run.
A full season, with the flywheel compounding cost and consistency from the first episode to the last.
A world you keep building on, season after season, that you own alongside us.
Already in production
Frame from the series, stage or final composite
Virtual production for a flagship original series. ARRI-grade output at broadcast compliance.
AR integration in live news broadcasts. Ongoing managed service deployment.
Film and TV
Bring us a script, or come and see the stage for yourself. It is visitable.
08 / ContactLayer · Footage
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